Who We Are


We are makers and thinkers comfortable at the intersection of emerging media and technologies.


Alex Lasky, CCO

With a career-long focus on connecting people through technology and storytelling, Alex has developed pioneering episodic television, political messaging, media properties and communications platforms. He was most recently a founder of Speak Up, a video chat application for people to vlog on topics they care about. He oversaw platform design and development, and honed the value proposition from its original incarnation as selfie.com. Alex is also a brand strategist. As the founder of Addictive Networks, he led storytelling and digital strategy for clients including Ford Models, Maxim, NRDC, Bacardi, Jack Welch, Comcast, Time Warner, Oscar de la Renta, Bloomberg and Jose Cuervo. An early adopter of over-the-top video and podcast distribution, Alex created Man and Wife TV, later acquired by MTV. Concurrently, Alex helped introduce user generated content to political advertising, with We Speak for Hillary. In 1999, Alex co-founded bthere.tv, a first of its kind online video platform that produced and streamed raw documentary portraits of 1000s of celebrities. Under his creative guidance, bThere grew to 40M unique viewers per month, with distribution through MSN, Yahoo, Excite, Windows, Clear Channel and more. The company was sold to UGO in TKTK. Alex got his start working with directors such as Larry Clark and Gus Van Sant.


Chris Kincade, Chief Strategy Officer

As a media and technology entrepreneur, Chris Kincade has launched a brand studio, a content marketing business, a social bookmarking platform and a prosumer magazine. Most recently, he was Chief of Strategy and Operations for Ripple Collective, where he oversaw content strategy for clients including Samsung VR, Jaunt, Out Leadership, FourFourTwo and Rebecca Minkoff. Chris has designed and developed a number of digital media platforms, notably the Open Topic brand publishing platform now partnered with IBM Watson, and 11picas, a micro-publishing platform due in beta this spring. Human Design, the methodology at the heart of Further’s innovation process, grew out of his experience as a serial entrepreneur. It fuses Lean and Design Thinking product optimization strategies with Start With Why to ensure that product development starts and ends with cultural fit. Prior to going digital, Chris was the creative visionary behind Elements of Living, a prosumer/trade magazine on home furnishings, and ran a media packaging company with clients including Clarkson-Potter, McGraw-Hill, Watson-Guptill and more. He has also worked as a journalist, editor, screenwriter and experience designer.


Sledge's background is deeply rooted in early-stage entrepreneurship on the business side of the creative industry, where media, entertainment & technology meet. Before FMG, Sledge held several cross-functional positions as a key leader for Vaudeville Ventures, a high touch, boutique digital media consultancy, specializing in audience growth and brand engagement strategy for C-Suite clients. Sledge served as chief of staff, director of business development and then head of client services, working with clients including Sotheby’s, Comcast and Margaritaville Media. Sledge was also founding head of client services in NY for integrated marketing agency, BRINK Media, where he helped foster relationship management for clients such as film production company Triggerstreet (Stella Artois online short film festival); Christy Turlington (anti-smoking campaign) and profile Destination Marketing Organizations for Europe, such as the tourism boards for Amsterdam and Monaco. Sledge was a co-founder / executive producer of Brown Bag Films, a TV-advertising production company notable for commercials including the first Nike Brand Jordan comedy campaign, featuring NBA All-Star Carmelo Anthony, as well as spots for KFC and Sony. At Brown Bag, Sledge oversaw business affairs, which included inking a satellite deal with $70M production company Believe Media. Sledge sits on several advisory boards for startups in the FashionTech, Beauty and AR/VR sectors. He got his first internship at New Line Cinema after buying one share of the publicly traded company and chatting with president Michael Lynne at a shareholders meeting.


Matt has helped define unscripted television from different vantage points: as a seller and producer within a large daily media company; as a hands-on commissioning editor at four different broadcasters; as the group head of an independent production company; and as a voice for the entire production community. Prior to FMG, Matt was EVP, NPact, the trade association for content producers. Before that, he oversaw Zig Zag Productions’s US division. He synthesized everything from content development and production to sales, management and business planning. During his tenure, Gould produced content for broadcasters including Fox, Syfy, National Geographic Channel, A&E, Nickelodeon, OLN Canada, Discovery UK, Logo, and Condé Nast Entertainment. Previously, Matt served as Executive Producer, and Co-Head of Program Development, at Turner Broadcasting-owned TruTV. At TruTV Gould contributed to the network’s rapid growth by developing and producing some of its highest-rated series including Storage Hunters, Conspiracy Theory with Jesse Ventura and Full Throttle Saloon. Prior, Gould was Head of Program Development at Travel Channel, responsible for such big hits as Man vs. Food and Ghost Adventures. Before that, Matt served as Senior Executive Producer at Discovery Channel and TLC, where he oversaw more than 120 episodes per year including international hit American Chopper. Earlier, as an Executive Producer at The New York Times Company, Matt laid the foundation for the Times’ video strategy, overseeing hit series Trauma: Life in the ER, Now Who’s Boss, and A Cook’s Tour with Anthony Bourdain. Matt is a frequent guest lecturer at universities and professional training seminars, as well as a Council Member in Summit, NJ.