BRAND
INNOVATION

 
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Our Business

 

We develop programs, experiences and platforms for the new marketplace.

Further is a strategic and creative services group committed to making things that transform business and culture.

We are creative entrepreneurs. Whether producing original television and digital video, envisioning and accelerating new platforms, developing brand narrative and strategy, architecting growth opportunities or simply providing fresh insights to marketplace challenges, we bring the language, process and techniques of innovation to every thing we do.

 
 
 

 

Our Agency
 

Driving social impact through business.

 
 

Every company needs a social purpose. We're now connected by a viral, transparent and immersive web, where the cost of disruption is simply what it takes to articulate a better value.

It’s not enough to make and market products and services more efficiently. Their cultural fit needs to be continually remeasured and remade. 

To drive this new order of business, we anchor our process in understanding not only how a customer engages, but why.

We call our process Human Design. It places the products and services we make — and the messages that convey them — in a cultural context. 
 

Download Overview

 
 Human Design synthesizes Lean, Design Thinking and Start With Why into a culture-first innovation methodology. It builds better products through feedback loops, enhances customer satisfaction by establishing empathic metrics and ensures more authentic outcomes by starting with social purpose.

Human Design synthesizes Lean, Design Thinking and Start With Why into a culture-first innovation methodology. It builds better products through feedback loops, enhances customer satisfaction by establishing empathic metrics and ensures more authentic outcomes by starting with social purpose.

 
 
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OUR STUDIO

Our common DNA is storytelling.

 
 

Sizzle Reel

Latest Work

Brand Work

Original Television

 
 

We are screenwriters, directors, producers, experience designers, platform developers and business development specialists capable of making hard things work well.

Collectively, we've pushed the envelope on political advertising, produced must-see television, created award-winning immersive videos, made pioneering media platforms, developed our own and client brands and generally led a whole lot of conversations on content.

We also develop our own original work, and have television pilots, media platforms and a feature film in production. 

 
 
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our Expertise

 
 


STRATEGY
 

Business Consulting
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Branding/Marketing
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Programming/Content
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Distribution


CREATIVE
 

Video + Mixed Reality
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Design
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Campaigns
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Platforms
 


INNOVATION
 

Human Design
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New Business Development
 

 
 
 
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who we've worked with

 
 
 
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Who We Are

We are makers and thinkers comfortable at the intersection of emerging media and technologies.

 
 
 

Matt Gould, PRESIDENT OF PRODUCTION

Matt has helped define unscripted television from different vantage points: as a seller and producer within a large daily media company; as a hands-on commissioning editor at four different broadcasters; as the group head of an independent production company; and as a voice for the entire production community. Prior to FMG, Matt was EVP, NPact, the trade association for content producers. Before that, he oversaw Zig Zag Productions’s US division. He synthesized everything from content development and production to sales, management and business planning. During his tenure, Gould produced content for broadcasters including Fox, Syfy, National Geographic Channel, A&E, Nickelodeon, OLN Canada, Discovery UK, Logo, and Condé Nast Entertainment. Previously, Matt served as Executive Producer, and Co-Head of Program Development, at Turner Broadcasting-owned TruTV. At TruTV Gould contributed to the network’s rapid growth by developing and producing some of its highest-rated series including Storage Hunters, Conspiracy Theory with Jesse Ventura and Full Throttle Saloon. Prior, Gould was Head of Program Development at Travel Channel, responsible for such big hits as Man vs. Food and Ghost Adventures. Before that, Matt served as Senior Executive Producer at Discovery Channel and TLC, where he oversaw more than 120 episodes per year including international hit American Chopper. Earlier, as an Executive Producer at The New York Times Company, Matt laid the foundation for the Times’ video strategy, overseeing hit series Trauma: Life in the ER, Now Who’s Boss, and A Cook’s Tour with Anthony Bourdain. Matt is a frequent guest lecturer at universities and professional training seminars, as well as a Council Member in Summit, NJ.

SLEDGE SMITH, VP STRAGETY & OPERATIONS

Sledge's background is deeply rooted in early-stage entrepreneurship on the business side of the creative industry, where media, entertainment & technology meet. Before FMG, Sledge held several cross-functional positions as a key leader for Vaudeville Ventures, a high touch, boutique digital media consultancy, specializing in audience growth and brand engagement strategy for C-Suite clients. Sledge served as chief of staff, director of business development and then head of client services, working with clients including Sotheby’s, Comcast and Margaritaville Media. Sledge was also founding head of client services in NY for integrated marketing agency, BRINK Media, where he helped foster relationship management for clients such as film production company Triggerstreet (Stella Artois online short film festival); Christy Turlington (anti-smoking campaign) and profile Destination Marketing Organizations for Europe, such as the tourism boards for Amsterdam and Monaco. Sledge was a co-founder / executive producer of Brown Bag Films, a TV-advertising production company notable for commercials including the first Nike Brand Jordan comedy campaign, featuring NBA All-Star Carmelo Anthony, as well as spots for KFC and Sony. At Brown Bag, Sledge oversaw business affairs, which included inking a satellite deal with $70M production company Believe Media. Sledge sits on several advisory boards for startups in the FashionTech, Beauty and AR/VR sectors. He got his first internship at New Line Cinema after buying one share of the publicly traded company and chatting with president Michael Lynne at a shareholders meeting.

 
 
 
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HELLO @ FURTHER . MEDIA