Brand Innovation

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Our Business

 

We develop programs, experiences and platforms for the new marketplace.

Further is a strategic and creative services group committed to making things that transform business and culture.

We are creative entrepreneurs. Whether producing original television and digital video, envisioning and accelerating new platforms, developing brand narrative and strategy, architecting growth opportunities or simply providing fresh insights to marketplace challenges, we bring the language, process and techniques of innovation to every thing we do.

 
 
 

 

Our Agency
 

Driving social impact through business.

 
 

Every company needs a social purpose. We're now connected by a viral, transparent and immersive web, where the cost of disruption is simply what it takes to articulate a better value.

It’s not enough to make and market products and services more efficiently. Their cultural fit needs to be continually remeasured and remade. 

To drive this new order of business, we anchor our process in understanding not only how a customer engages, but why.

We call our process Human Design. It places the products and services we make — and the messages that convey them — in a cultural context. 
 

Download Overview

 
 Human Design synthesizes Lean, Design Thinking and Start With Why into a culture-first innovation methodology. It builds better products through feedback loops, enhances customer satisfaction by establishing empathic metrics and ensures more authentic outcomes by starting with social purpose.

Human Design synthesizes Lean, Design Thinking and Start With Why into a culture-first innovation methodology. It builds better products through feedback loops, enhances customer satisfaction by establishing empathic metrics and ensures more authentic outcomes by starting with social purpose.

 
 
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Our studio
 

 

 

Our common DNA is storytelling.

We are screenwriters, directors, producers, experience designers, platform developers and business development specialists capable of making hard things work well.

Collectively, we've pushed the envelope on political advertising, produced must-see television, created award-winning immersive videos, made pioneering media platforms, developed our own and client brands and generally led a whole lot of conversations on content.

We also develop our own original work, and have television pilots, media platforms and a feature film in production. 

 

 

 

our Expertise

 
 


STRATEGY
 

Business Consulting
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Branding/Marketing
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Programming/Content
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Distribution


CREATIVE
 

Video + Mixed Reality
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Design
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Campaigns
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Platforms
 


INNOVATION
 

Human Design
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Agile Development
 

 
 
 
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who we've worked with

 
 
 
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253 West 28th Street, 4th Floor
New York, NY 10001

 
 
 
 
 
 
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253 West 28th Street, 4th Floor
New York, NY 10001

 
 
 
 
 
 
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